Prove the appeal of your markets, one market at a time
For companies operating several open-air markets and for municipalities running them directly: VeraTrace adds the proof layer that makes a market's quality measurable — for shoppers, for your traders and for the local authority.
One proof layer that serves three parties at once
At an open-air market, there's no way to tell whether a stallholder is a grower or a reseller, whether produce is local or from the wholesale market, whether a label is real. VeraTrace turns that invisible trust into verifiable, displayable proof.
For the shopper
A QR code on the stall opens the product passport: geolocated origin, distance, certifications, seasonality, integrity proof. No more verbal greenwashing.
For your traders
A verified public storefront, grower-vs-reseller differentiation and a loyalty programme that rewards scans.
For the market
A market passport: stalls, products, opening hours, % local, producer diversity, top certifications and a 'verified market' badge. Appeal becomes measurable.
Choose your entry point
Municipalities & market clerks
The market is a lever of local policy: short supply chains, EGalim, town-centre vibrancy. VeraTrace plugs your market into its territorial food strategy.
- 'Connected Hall' pack: free onboarding for traders
- Direct link to your territory dashboard (local sourcing, EGalim)
- Public market storefront, turnkey communication for the public
Multi-market operators
The market is a profit centre and a contract to renew. VeraTrace gives you the quantifiable performance reporting now required in delegations — a differentiator at tender time.
- Consolidated HQ view: one market = one site, portfolio KPIs
- Signed, verifiable monthly performance report
- Cross-market benchmarking and network loyalty
An overlay, never a replacement
VeraTrace never touches the non-delegable acts of authority — setting stall fees, allocating pitches and the market bylaws remain the mayor's exclusive remit. We sit on the proof, transparency and reporting layer, on top of your market-clerk tooling.
Let's talk about your market portfolio
Demo, quote or just a conversation: tell us about your markets and we'll show you the proof layer in action.
Request a demo